SearchEngineLand (The same people that made the SEO Periodic Table) have also created a very beginner-style intro video for people who want to know “What is SEO?” Since I still get asked “What is that?” every time I tell someone that I do SEO, I thought that this would be worth sharing. (I’m still not sure why I don’t tell people that I’m in “Internet Marketing” or something more easily discernable when they ask me about my job… maybe next time.)
The video touches on the basics of search engines, their ranking algorithms and the simplest ways to get traffic through searches. Essentially, search engines are the librarians of the internet …except they have complicated recipes (recipes? Don’t ask me, it’s not my analogy :P) to help you find the information that you are searching for.